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A trademark is a symbol, word, phrase, logo, or design that distinguishes your products or services from those of others. It is a core part of your brand identity and gives you the exclusive legal right to use that mark within specific categories and regions.
Examples include:
• Brand names
• Product logos
• Slogans or taglines
• Graphic symbols or icons
Registering your trademark in the UAE offers several advantages:
1. Exclusive Rights: Prevents others from using or copying your brand identity.
2. Legal Protection: Provides grounds for enforcement in case of infringement.
3. Asset Creation: Enhances brand value and can be licensed or sold.
4. Market Credibility: Builds trust among customers and partners.
5. Cross-border Readiness: Simplifies international trademark expansion later.
Both individuals and companies can register trademarks in the UAE. Foreign nationals and international businesses may also apply, provided they appoint a licensed local trademark agent.
You can register:
• Names and logos
• Taglines and phrases
• Stylized fonts or designs
• Product packaging or labeling
Note: Generic terms, geographical names, or symbols that violate public morals or religion cannot be registered.
Here is a step-by-step breakdown of the process:
1. Trademark Search
Conduct a search to check if your trademark is available.
2. Prepare Application
Include details such as applicant info, trademark design, and product/service class.
3. Submit to Ministry of Economy (MOE)
Submit the application online via the MOE portal.
4. Formal Review
The Ministry examines the application for compliance.
5. Publication in Official Gazette
If accepted, the trademark is published. There is a 30-day window for opposition.
6. Registration & Certification
If no objections are raised, the trademark is officially registered, and you receive the certificate.
On average, the trademark registration process takes 4 to 6 months from submission to certification, depending on objections or document requests.
• UAE trademarks are valid for 10 years from the date of application.
• You can renew it for successive 10-year periods.
• A grace period of 3 months is allowed after expiration (with a late fee).
Fees may vary, but here’s a general estimate:
• Trademark search: AED 500
• Application submission: AED 750
• Publication: AED 1,000
• Registration: AED 5,000+ Additional legal fees may apply if using an agent.
• Preparation and filing of applications
• Liaising with the UAE Ministry of Economy
• Handling objections or oppositions
• Renewal tracking and portfolio management
• Not conducting a prior trademark search
• Submitting incorrect or incomplete documents
• Overlooking classification of goods/services
• Missing deadlines for objections or renewals
A registered trademark is more than legal protection—it’s peace of mind. In a region as dynamic as Dubai, securing your intellectual property gives you a competitive edge and safeguards your brand’s future.
Contact PrimeBiz Hub today to begin your trademark registration journey with expert guidance every step of the way.
Yes. It is advisable to register your trademark in both languages if you intend to market to both audiences.
No, but foreign applicants must appoint a licensed trademark agent in the UAE.
You will be notified and have the opportunity to respond with legal arguments.
Yes, but you must classify them correctly under the relevant international classes.
No, you must register separately in each country or apply via the Madrid Protocol for broader coverage.
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